The Sassy Pup Blog

Practical Guides for Local Service Businesses

Websites, Google Business Profile, reviews, local visibility, and technology — without pretending there is a magic button for leads or rankings.

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Google Business ProfileMay 8, 2026⏱ 8 min

How to Optimize Your Google Business Profile in 2026

A field-by-field look at the profile information worth checking, from categories and services to photos and business details.

Kate

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Google Business ProfileApr 28, 2026⏱ 6 min

A troubleshooting guide for businesses whose profiles are visible but are not generating much customer interaction.

Kate

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Marketing DecisionsUpdated Aug 26, 2026⏱ 6 min

How to think about the free local-search foundation and paid advertising without borrowing fake ROI math from somebody else's market.

Kate

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Google Business ProfileMar 31, 2026⏱ 6 min

A checklist of profile problems that can confuse customers or leave useful business information incomplete.

Kate

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Local SEOUpdated Aug 26, 2026⏱ 6 min

Google describes local results using relevance, distance, and prominence. Here's what those mean and what a business can realistically control.

Kate